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It all started with Vivek and Shubhra’s love for travel & collecting souvenirs. In 2010 they founded Chumbak (Ch-oom-buck) - it means a Magnet in Sanskrit- in Bangalore, with the idea of designing fun souvenirs & collectibles inspired by India.Since then, Chumbak has grown into a globally inspired lifestyle brand, creating joyful products in categories across home décor, fashion, accessories, and personal care, all designed to brighten up your living space, your office, and your wardrobe.Our product & designs are inspired by cultures and art forms from around the world, blended with a fun, colorful, and modern aesthetic that is joyful and uplifting.Everything we create at Chumbak is true to our 5 brand pillars of Wit, Warmth, Honesty, Spontaneity & Community.Our customer is creative, positive and confident. Always striving for a little extra from every moment, she isn’t intimidated by colour, her home is an extension of her personality; she is comfortable in a warm cocoon of friends. To her, Chumbak is both a joyful expression and a seamless extension of her lifestyle.