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Pom Pom, a web-based recycling platform established in November 2015, reminds people that recycling one tonne of paper can save 17 trees, and recycling one aluminum can save enough energy to run a TV for three hours.

Helping to dispose of recyclable waste in a responsible manner at one’s doorstep, while paying the best possible price for the same, the venture has started operations in South Delhi and promises to address the disposal needs of more than 1,000,000 individuals, as well as help them contribute to the Swachh Bharat Abhiyaan.

The founders themselves, with a combined administrative experience of 45 years, are an inspiring duo, being the brains behind the successful Delhi Waste Management Company, a subsidiary of the waste and waste water management company SPML Infra.