Since times immemorial, clay pots have found numerous uses apart from their aesthetic value. For one, clay pots are used by many traditional chefs for cooking. Not only do clay pots conduct heat but they also provide a distinct “earthy” taste to food.
With this in mind, a company has found a new way to up the ante using clay pots in the name of a greener cause. The MittiCool Company has begun producing environmentally friendly water bottles made from mud, which are a version of the traditional water-cooling matkas that were exclusively made in India.
The MittiCool water bottles are self-cooling terracottas made from a special type of clay. Not only are they easy to clean and refill, but they also add a unique flavor to water. Water poured into Mitticool bottles will taste like deep-well water thanks to clay’s natural properties.
Cooling products made of clay are nothing new to the locals due to India’s hot climate, especially during the summer. ‘Matki’, which is the Indian term for clay pot, was used since ancient times to preserve food and cool water. Matkas are made traditionally by combining two types of clay; the extra outer layer is needed for providing a protective layer to the pot. Matkis are shaped, polished, and dried before they are baked.
When the Mitticool bottles were launched by Mansukhbhai Prajapati, they received recognition from Prime Minister Narendra Modi. The bottles were in line with India’s initiative Make in India, which aims to encourage local and international manufacturing companies to produce their products in India. To date, India is now one of the fastest-growing economies thanks to its resources not only in exports but also in the digital sector.
India is well known for its edge and innovation in IT and other technology industries. India’s culture is often referenced in popular games due to the country’s widespread influence on the western world.
While these endeavors haven’t been directly produced through the ‘Make in India’ campaign, it shows how India remains constantly on the pop-culture consciousness, and economists predict that its high profile in the western world will help drive future business. The hope is innovative products such as the MittiCool clay bottles will be launched in other territories in the near future. Video game developers, for one, have regularly included India as the core theme in their games, including the Viper Active slot reel game launched by entertainment site Spin Genie to capitalize on the country’s culture, and in honor of India’s snake charmers that are known globally for their hypnotic powers.
*Note:– A guest blogger has contributed this advertorial