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Eco-branding is a market instrument which helps both companies and consumers achieving sustainable goals and contributing to environmental protection and amelioration.

With growing awareness about the implications of global warming and climate change, mismanagement in solid wastes, harmful impact of air and water pollutants, etc., a growing number of companies are adopting eco-friendly and socially responsible practices to enhance business performance. While a growing group of consumers are involved in restoration of ecological balance by presenting demands for ecofriendly products in countries around the world . A number of local and multinational companies of India are eco-branding their products for the national and global market.