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India's rich cultural heritage and centuries of evolutionary tradition, is kept alive by 7 million artisans toiling everyday to produce the huge variety of handicrafts made all over India. The global handicrafts market size reached US$ 718 billion in 2020. Handicraft exports from India was US$ 3.39 billion in 2020, a minuscule share of the global market, considering the number of people employed in the handicrafts sector.

FairKraft Creations intends to change this scenario by:

• Bringing in a design thinking approach
• Introducing contemporary products while using traditional techniques
• World class quality
• International toy safety certifications
• Operate on fair trade principles; ensure artisans are treated with dignity, paid fair remuneration and work in a safe environment
• Focus on sustainability and use of natural materials