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Pashudhan praharee is the mouthpiece of Indian Dairy & Poultry  industry. The lead articles of the  magazine are authored by experts on various fields of Poultry, dairy & allied livestock  industry. It also carries articles on finance, marketing, management, legislation, development programmes and policies, etc. written by specialists. The contents of magazine  also include market information, scientific and technical know-how, health related knowledge, news from India & abroad, news about events that are coming up soon .
Pashudhan praharee is widely circulated among the policy makers, government officials, industry, research & academic institutions, embassies, extension agencies, financial and rural institutions, farmers, animal husbandry experts and other stake-holders in animal husbandry  sector. Over the last 8 years the magazine has addressed national issues and also highlighted the problems, policies, trends in animal husbandry , agribusiness and rural development. It has gained a readership (online ) base of over 15,000 per day Globally