Naara-Aaba is the first-ever Pure and Organic kiwi wine made in India. Our fruits are completely organic and do not use any chemicals for cultivation. “The unit does not generate any pollution,” Provisions are kept for suitable pollution control measures as prescribed by norms and applicable to these type of industries. The name of the brand is a tribute to Rita’s late father-in-law who relished the local wines. He was lovingly known as Naara-Aaba.
Kiwis have always been considered an exotic fruit. Imported to India from New Zealand, Italy and Chile, Kiwi was never thought of being an indigenous fruit. This was because most of us are unaware that the hills and valleys of Arunachal Pradesh too, grow this fruit. Though the fruit was grown in abundance here, Kiwi farmers are unable to explore its full potential as a raw fruit in terms of market and price. Most of it was left to rot in the ground or fed to animals, as a result, most of the Kiwi orchards were abandoned by the farmers. Being a farmer’s daughter this was a very bad sight for us personally. We totally understood their hardships & wanted to uplift them through our venture.