MINC or Mini Couture is a dream turned reality of a label that was both eco-friendly and sustainable, while being contemporary and classic – a fusion with an Indian twist, was founded Mini Shibu and Kochery C Shibu. The label created a space where the gifted weaver, natural dyer and the organic cotton farmer found a place in the changing dynamics of fashion, while at the same time catering to the consumer, providing them quality goods with great fit and excellent services. MINC follows the movement of slow fashion, by looking to the old for inspiration and making it contemporary, by designing garments of good quality and style, produced with fair wages and lower carbon footprints, all, while using only natural fabrics, azo free environment friendly dyes, and closures made from natural material like wood, coconut or sea shells and nickel free metal where possible, in a way that the garment becomes a timeless classic.
At MINC, we not only promote a greener living through eco fashion, but also see to our customer’s satisfaction in everything we do.
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