We were facing the same problem that most of the yoga teachers, aspiring yoga teachers and practitioners experience in their yoga journey, that is to find a mat that you can trust, a mat that will not let your sweaty feet and palms slip, a mat that can withstand years of practice and provides a comfortable surface to enhance alignment, explore the asana and find balance!
There are other factors that played a vital role in JURU’s inception. We wanted mats and props to reflect and value the peaceful principles that yoga embodies; one of which is to establish perfect harmony with nature. Taking inspiration from some wonderful international eco-yoga brands and from the make-in-India campaign, we launched our first made-in-India natural mat-over.
The very first mat was made of jute and natural rubber, thus the name JURU. It was our eureka moment and it came around Jan 2014. We had discovered an alternate solution to stinky and cheap PVC yoga Mats. Instead of crying Eureka we cried JURU! We were pleased to know that the word Juru (in a foreign language) is also an exclamation to celebrate a pleasant discovery. And this is precisely what JURU is – a perfect yoga companion for yogis who wish to choose the eco-friendly path.
JURU has grown from being a product name to being a made-in-India yoga brand that strives to deliver innovative, comfortable and trending eco-friendly yoga mats, props and accessories made from unique and sustainable resources like cork, jute, natural rubber, cotton, etc., for yoga-lovers across the globe.
We believe that JURU mats are not products of long hours of brainstorming and hard-work alone, but also of love, built to celebrate yoga’s many triumphs, a gift from one yogi to another, a gift from a yogi to nature!