"dwij" means second life (द्वि = twice, ज = born) in Sanskrit. The company was founded with a mission to generate wealth by providing inclusive growth of society, using junk. At dwij upcycled products, we rescue jeans that would otherwise end up in landfill to make utility bags, thus reducing the dependency on virgin canvas, jute, plastic or synthetic bags. The goal is not only to create awareness about the drawbacks of fast fashion, but also to show the world that thorough washing procedure can transform a second hand textile into a material as hygiene as virgin textile. This significantly reduces fossil fuel usage in the manufacturing process. Therefore, by upcycling we generate less waste, thereby minimizing our impact on the environment.