Clan Earth makes India's first plastic-free bags. They are passionate about Sustainability & Fighting Poverty. They work with experienced artisans to create durable, handcrafted & stylish backpacks and carry accessories out of sustainable fabrics. They use canvas, cotton interlinings, cotton webbing and metal hardware of the finest quality to make their bags. 99% backpacks in India are made of polyester, a kind of plastic which is made from crude oil in a chemically intensive process and wouldn't biodegrade for upto 700 years once discarded only adding to landfill & water pollution killing animals and affecting our health too. They are fighting this kind of massive plastic pollution.
Their models are young people from the slums of Kolkata in their own gullies. They try to capture their bags in the gullies and jhuggies of Kolkata with the youth so as to boost their confidence, give them a new avenue. It is an initiative to create more and diverse opportunities for them too.
Their bags are named after Endangered & Vulnerable animals such as Koala and Amur so that while using them through the day, people get reminded of the animals and stay a bit more connected to nature.
Clan Earth wishes to create products which don't harm nature and use their brand as a force of doing good.