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Athulya Handmade is a part of Srishti Welfare Centre, which is a corporate social responsibility initiative by Tata Global Beverages. Established in 1999 this voluntary started off by recycling waste paper as an income generation activity for the differently abled. They earlier used cut boards and other stationery waste from corporate offices.

Later they created 100% natural paper using natural additives found around Munnar like tea leaves, eucalyptus leaves, lemon grass, pineapple leaves, onion peel, flower petals, elephant droppings and water hyacinth. These fresh leaves acts as a natural insecticide and effectively repels small insects and silverfish. These are converted into sheets and used for lining bookshelves and cupboards.

Apart from regular papers, they produce unique pineapple leaves paper and Lantana paper through an intensive and skilled labour process. These papers are used to make various craft items. There are around 52 eco-friendly, azo-free, biodegradable innovative products being routinely produced from such papers.