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Not many realise that their cotton bed sheets they sleep on are full of harmful chemicals which can be carcinogenic. Which is why Amouve seeks to provide a safe, toxin-free and luxurious sleep experience by being India's first direct-to-consumer GOTS certified organic bedding brand. Crafting its products from the finest, unbleached organic cotton, Amouve's products are a luxury for the end customer, productive for the farmer and sustainable for the planet.