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Tamasha is more than just a line of products; it represents a vision for how development can be environmentally, economically, and socially sustainable. By creating a market for traditional skills, projects such as Tamasha prevent the rural-to-urban migration that breaks up families and erodes India’s kaleidoscopic array of rural customs and craftsmanship – all while paying a good salary to women who would otherwise be working as manual laborers, and promoting environmental sustainability by using recycled materials.