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Denim Club India proudly presents "handloom" denim - an eco-friendly and sustainable variety of denim - produced using ethical material and sustainable methods. The Handloom Denim Initiative by Denim Club is a step in the direction of sustainable clothing and socially responsible fashion, which has made available an innovative product line which has all these years lived only in the imagination of fashion designers. At the same time, this initiative by Denim Club is also a small step towards preserving the Indian culture and helping the weavers in keeping alive their traditional skill and craft and ensuring their livelihoods. The Handloom Denim developed by Denim Club India has a very low, almost negligible, carbon footprint.

The Handloom Denim Initiative by Denim Club is a step in the direction of sustainable clothing and socially responsible fashion, which has made available an innovative product line which has all these years lived only in the imagination of fashion designers. At the same time, this initiative by Denim Club is also a small step towards preserving the Indian culture and helping the weavers in keeping alive their traditional skill and craft and ensuring their livelihoods. The handloom denim developed by Denim Club has a very low, almost negligible, carbon foot print.